Why Email Is Important to Marketing

I know, it seems weird, right?

Email is supposed to be dead. These days it’s all about social networking, mobile marketing, and the latest and greatest hot new platform.

But here’s the thing. If you want to get your readers to take action (whether that’s buying a product or service, thinking in a new way, or changing a behavior), email is still the proven best way to make that happen.

In test after test, email comes out on top for influencing reader behavior. Ahead of social media, ahead of blogs.

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How Generate Can Build Your List

First things first — why is it called Generate?

Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in.

Even though “lead generation” is a marketing term, Generate isn’t just for marketing. It’s for anyone who wants to collect a database of email addresses, for further communication that persuades readers to take action.

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3 Simple Steps to Getting More Emails

Some readers are going to know right away that they want to sign up for your email list. They might sign up immediately from your home page, or from a sidebar on one of your blog posts.

But what happens when they don’t jump in right away? Is there a way to give them a “second chance” — another opportunity to join you?

You bet there is.

You can harness one of the most effective tools for any persuasive content … the landing page. Here’s how it works. [Read more...]